Illustrative draft. Saving does not send; delivery requires setup and an email allowance.
Compose and save
Open Broadcasts as an organisation Owner or Manager. Staff cannot access broadcasts.- Choose all opted-in members, members with no visits in 30 days, or members whose stamp reward is ready.
- Write a subject and message. Subjects allow 120 characters; messages allow 5,000.
- Select Save draft. Saved drafts appear in your organisation’s broadcast list and can be reopened later.
- Select Review broadcast. Save any further changes before confirming the queue.
Content safety
The content preview supports Markdown and basic HTML text formatting. Scripts, images, event handlers, forms, embeds and custom styles are removed. Only absolute HTTPS links without credentials are allowed, with destination domains visible in the preview. External links are not endorsements. Delivery uses sanitized plain text in an escaped email body. Formatting is removed and allowed link destinations are retained as text. The server validates the content independently of the browser. Raw draft HTML is never sent as email HTML.Who receives a broadcast
Members must explicitly opt into email marketing for your organisation in their membership email preferences. Joining a programme, adding a wallet pass or giving a sign-in email does not count as marketing consent. Consent for another organisation cannot be reused. Recipients need an active, unexpired membership and a verified email. Kardy deduplicates addresses when queueing and checks consent and membership again before sending. Changing an email after queueing suppresses that pending delivery. Every email has the email service’s unsubscribe controls and an organisation-specific preference link. Opening the organisation link shows a confirmation; submitting it stops that organisation’s marketing. Unsubscribing leaves stamps, membership and essential account messages available. It cannot recall an email already being sent.Delivery availability
Members manage their own email preferences. Queueing requires sufficient email allowance. Custom email uses InsForge’s managed email service on a paid backend plan. Kardy also requires an active paid merchant subscription. Delivery stays unavailable until server configuration and the backend delivery gate are both enabled. Messages leave the queue gradually within the service quota. Queueing itself is not confirmation of delivery. Kardy does not process a consumer checkout payment for a broadcast and does not quote a per-message price in the composer. Email service usage remains subject to the configured paid plan.Read the status
Check broadcast usage
The Owner can open Settings → Usage & limits → Broadcast usage to see recipients used, remaining capacity, the monthly limit and the reset date. One broadcast queued to 100 eligible recipients uses 100 recipients, not one broadcast. Writing, reviewing, saving or downloading a draft does not reserve recipient allowance. Recipients count when queued, even if a later delivery is suppressed or fails. Retries do not reserve the same recipient again. A batch exceeding the available allowance is rejected rather than partially queued. The counter is not a measure of delivered emails, opens or clicks; read the broadcast’s delivery summary for status. The allowance resets on the first day of each month at 00:00 UTC, independently of your subscription renewal date. A zero allowance needs to be arranged with Kardy; having allowance does not by itself enable delivery. See Usage and capacity limits.Delivery statuses
- Queued: waiting for processing, including a rate-limit retry.
- Sending: a worker has claimed the message.
- Accepted by email service: the provider accepted the request; inbox delivery is not confirmed.
- Suppressed: consent, membership, email eligibility or provider suppression prevented sending.
- Failed: the provider explicitly rejected the request, or rate-limit retries were exhausted.
- Uncertain: a timeout or interrupted send needs investigation. Kardy does not automatically resend it.