> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getkardy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Accounts, brands, and outlets

> The names we use throughout Kardy and how they fit together.

| Term         | Meaning                                                                  | Example                      |
| ------------ | ------------------------------------------------------------------------ | ---------------------------- |
| Account      | One person's Kardy login. Do not share it.                               | Amelia's account             |
| Organization | A business workspace you create or join, with separate access and data.  | Sunday Coffee’s organization |
| Brand        | A business or chain with a shared identity and loyalty programme.        | Sunday Coffee                |
| Outlet       | One physical shop belonging to a brand.                                  | Sunday Coffee — Orchard      |
| Team role    | A person's responsibilities within a particular brand.                   | Manager at Sunday Coffee     |
| Member       | A consumer who has joined a brand's loyalty programme.                   | A Sunday Coffee regular      |
| Membership   | The relationship between a member and a brand, including stamp progress. | 7 of 10 Sunday Coffee stamps |
| Pass or card | A visual way to present a membership or Kardy identity.                  | A card in the Kardy wallet   |

## Brand is not outlet

Sunday Coffee can have Orchard, Joo Chiat, and Tiong Bahru outlets under one brand.
Those outlets share the brand's programme; they are not three unrelated memberships.
A separate business with a different identity should be a separate brand.

## Team member is not loyalty member

Use **team** for the people working at the business. Use **members** for its customers.
“Merchant” describes the business side of Kardy, not a fourth team role.

The team roles are **Owner**, **Manager**, and **Staff**. They belong to a
brand, not permanently to a person's account. See [roles](/features/team-access) for rollout status.

<Note>
  Some existing screens use “business” or “merchant” for brand, and “location”
  or “store” for outlet. These guides use Brand and Outlet consistently.
</Note>